Case Studies – Roblox Digital Fashion


2023, Maya, Zbrush, Substance Painter, Procreate

Introduction - During spring 2023, Parsons and Roblox had a collaboration studio in which MFA DT students create digital fashion pieces for Roblox players. I was one of the participants, creating two independent pieces of fashion for the studio.


Case 1: The Doodle Suit


Roles:


Julie Hu (Visual Design, Sculpting, Texturing, Rigging, Importing into Roblox Studio)


For my first Roblox Fashion Project, I decided to create a suit that combines the catchy and kawaii elements of Harajuku fashion trends with timeless patterns of nature and art nouveau decor. I was especially fascinated with the illustrations by German naturalist Ernst Haeckel, especially his works on sea creatures and forms.

Moodboard for Case 1

Preliminary Design

Shirt: Modelling

Texturing: Shirt

Base Color and Normal Maps of pants and shirt.

Gameplay demo

Case 2: The Midnight Traveller’s Suite


Roles:

Fija Dahlia: Visual Design (Clothing Appearance)

Julie Hu: Sculpting, Visual Design (Pattern)

July Yu: Rigging

Yoshe Li: Modeling


For our second case, we decided to create a piece that combines traditional patterns of Chinese painting and vintage-coded dress-suits.

Texturing – Skirt

Final Look

Demo


Exhibition – The Midnight Traveler’s Dress was exhibited at Roblox SF, and the digital version featured on Roblox Fashion Trend Report


Physical Version of our Fashion Piece, Made by Brad Studio, Exhibited at Roblox SF