The Manic Pixie Pipe Dream Club explores the commercialization of happiness on social media through the creation of digital personas by online influencers.

It showcases a dilemma many influencers face. These influencers started their social media platforms to express themselves and bring happiness to others, but their priorities changed as they felt obligated to constantly bring their followers quality contents.

In the MPPDC website, a young woman maintains a "manic pixie dream girl" persona on social media, while secretly hiding her anxiety and depression offscreen. She accumulates followers by bringing them quick pieces of happiness, but soon founds herself feeling empty inside. The manic pixie dream girl ideal, after all, is a fantasy ideal constructed by media and consumerism.

MPPDC encourages its viewers to think about about the extent data promotes contents that give people quick dopamine rushes, and what it means to maintain socially subscribed perfectionism as a social media influencer.

Visit the MPPDC website here: Manic Pixie Pipe Dream Club